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Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a […]

Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? Do you know how to get more followers on Instagram? There are more than 400 million active users on Instagram every month, and every day 3.5 billion photos are liked. Use Instagram for business purposes in […]

Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts. It’s important to know whether the money you’ve invested in your social media marketing has provided […]

Social media is seductive because of its easy point of entry and low-cost basis, but a lot of time and effort are required to create a successful campaign. Large corporations can dump money into huge advertising campaigns whenever they want, but it’s the bit players — the emerging startups of the world — that can […]

Infographics do more than present data — they capture the eye and tell a story, engaging the viewer who might otherwise have ignored the content.These 7 infographics provide quick references to facts, tips, and strategies that will help small businesses streamline their social media marketing processes, increase online visibility, and foster customer engagement. 1) Age […]

Sharing your blog content is the name of the game in developing thought leadership on Twitter. Believe it or not, when marketing via thought leadership, the goal is to give away your information and your ideas. You can use Twitter to share your content in two ways: by hand or automatically. 5 main type of […]

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing planand presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring […]

Do you use Instagram in your marketing strategy effectively, or you want to but wonder which Instagram tools will work for you? There’s no denying the marketing power behind Instagram’s platform. I’m a witness to the power of an engaged following with our own account. Selfies and food porn may dominate Instagram but that is […]

There are over 2.5 billion active social media users worldwide and the number is growing at a rate of 9% a year. The advertising spend is rising even faster. According to Advertising Age, social media spend grew 55% to $10.9 billion, up from the previous year’s $7 billion. Here are five big movements that promise […]

Social media should be the main ingredient of any marketing strategy. While some marketing techniques may get a bit expensive, this one is free and may bring you big profits. It’s vital to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions. First of all, there is […]

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