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Influencer marketing is a relatively simple, but incredibly effective, form of marketing that focuses upon specific key individuals rather than the target market as a whole. But who is an influencer? Influencer marketing identifies those which have the most influence over potential buyers, and orientates marketing activity around these influencers. A social media influencer is […]

In the past few years, Instagram has quickly become the go-to social network — and not just for middle and high schoolers. Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter. Instagram rolled out a series of new […]

You’ve just received thousands of likes and new followers! What will you do now? Creative entrepreneurs are finding ways to generate direct sales from their IG posts. Instagram is good for a whole lot more than just growing an audience and engaging with it. Use the same amount of energy with the right tactics and […]

Recently Facebook announced a change in its page layouts. They said “This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most.” The new desktop Facebook page layout design, which […]

Is your Instagram profile ready for the real business opportunities that come with introduction of business profiles? Wondering how to polish and perfect the look of your page? How to maximize brand experience? These little often-overlooked details can differentiate a rock star Instagram account from an amateur. Pick a theme Make sure your Instagram profile […]

How to Create a Social Media Advocacy Program While you can boast about your own product and service, there’s no better way to spread the word than through third-party cheerleaders such as brand advocates. It can be hard to know how to get started building your own brand advocacy program, so we’ve put together the […]

Instagram has announced two features that show they’ve got their finger directly on the pulse. Today’s launch embodies the best features of Periscope, Snapchat and Facebook’s native experience with live video on Instagram stories and disappearing photos and videos. Instagram Live will do exactly what a user would suspect: give watchers the ability to access […]

Instagram can be a bit of a mystery for business owners. Instagram recently announced that they’ve gained over 300 million users, even surpassing their much older cousin Twitter. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and […]

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