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Online marketing moves at the speed of light To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. Online marketing is broken down into a few main categories: SEO, link building, content marketing, social media, paid advertising, email marketing, conversion optimization and reputation management. Not […]

Instagram gives a few tips to get started on the social network. We find them helpful. Instagram asks you to focus on the basics i.e account name, text or description, hashtags, profile picture and your posts. The website reads: Account name Choose an account name that’s easily tied to your business. A company name works […]

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content, that attracts attention and encourages readers to share it across their social networks. The key elements of any successful marketing plan include the concepts of product, price, place […]

Influencer marketing is a relatively simple, but incredibly effective, form of marketing that focuses upon specific key individuals rather than the target market as a whole. But who is an influencer? Influencer marketing identifies those which have the most influence over potential buyers, and orientates marketing activity around these influencers. A social media influencer is […]

In the past few years, Instagram has quickly become the go-to social network — and not just for middle and high schoolers. Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter. Instagram rolled out a series of new […]

You’ve just received thousands of likes and new followers! What will you do now? Creative entrepreneurs are finding ways to generate direct sales from their IG posts. Instagram is good for a whole lot more than just growing an audience and engaging with it. Use the same amount of energy with the right tactics and […]

Recently Facebook announced a change in its page layouts. They said “This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most.” The new desktop Facebook page layout design, which […]

Is your Instagram profile ready for the real business opportunities that come with introduction of business profiles? Wondering how to polish and perfect the look of your page? How to maximize brand experience? These little often-overlooked details can differentiate a rock star Instagram account from an amateur. Pick a theme Make sure your Instagram profile […]