Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table. 4 Surprising […]

7 Ways to Make Your Instagram Ad Stand Out With more than 400 million users (surpassing 304 million monthly active users on Twitter) that are sharing over 80 million photos and 3.5 billion likes per day, Instagram is undeniably a big and very influential community. Around 53% of users follow their favorite brands on Instagram […]

5 Best Instagram Analytics Tools Unlike many of the other popular social media platforms out there, Instagram doesn’t have its own analytics dashboard for users and brands to measure the engagement and effectiveness of their posts. Luckily, there are a ton of analytics tools out there that can be used, with some of the best […]

Facebook and Instagram are two out of the top 10 social media platforms. Facebook has 1.1 billion estimated monthly visitors, while Instagram has 500 million. These two platforms have similarities and differences. So building your business with Instagram or with Facebook might pan out differently. Here’s a look at ways in which these two platforms […]

How to Use Instagram for Marketing Instagram – it’s like Facebook, but with not even 5% of the similar features. The cauldron of photo-shopped and airbrushed images, the home of the pretentious, and a perfect way to gloat your personal ego at the falsified cyber image you create of yourself digitally. Whether you fail to […]

Online marketing moves at the speed of light To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. Online marketing is broken down into a few main categories: SEO, link building, content marketing, social media, paid advertising, email marketing, conversion optimization and reputation management. Not […]

Instagram gives a few tips to get started on the social network. We find them helpful. Instagram asks you to focus on the basics i.e account name, text or description, hashtags, profile picture and your posts. The website reads: Account name Choose an account name that’s easily tied to your business. A company name works […]

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content, that attracts attention and encourages readers to share it across their social networks. The key elements of any successful marketing plan include the concepts of product, price, place […]